In an increasingly aggressive marketplace, it is not advised to rely solely on a single marketing technique. SEM tops the list when it comes to promoting your products and services online. SEM is a digital marketing strategy that is widely used to drive traffic to a website through search engine result pages or SERPs.
If SEO is about organically getting your website ranked on search engine pages, SEM or search engine marketing exclusively make use of paid ads to show up on the front page of a search engine.
Yes, we are talking about those first two results on the top!
"If I can pay money to make it to the first page, tell me all about it! " Wait, wait. A huge budget to bid gives you an edge, especially if you have set your eyes on a highly competitive keyword, but money alone can't guarantee you success in search engine marketing.
Google takes into considerationthe quality score of your ads, the maximum amount that you are willing to bid for a certain keyword among other parameters to decide whether you deserve that top position or not. Google has a sweet spot for ads that are the most relevant to a search query entered by the user. So, it's not as easy as it sounds.
The good news is,you don't have to spend a paisa unless someone clicks on your ad! As you can imagine, these ads are called pay-per-click ads for a reason. Because when they do, you are paying money, whether the visitor converts to a customer or not. So, selecting the right set of keywords is very crucial in determining how well you fare in search engine marketing.
For eg, let's just say you are a dealer of Apple computers. You bid on the keyword "Apple" for a hefty sum. What happens is, when someone looks up for the fruit apple, your ad shows up. You end up paying money out of your pocket for a visitor who most likely won't convert. Food and fruit in this context is a negative keyword, which you should flag to eliminate any visitor who is not here for apples that you don’t sell.
Pay-per-click ads come in a variety of formats. Some are text-based, while others are more visual likePLAs or product listing PLA’s offer the most important information about the product at a glance. If you run an eCommerce business, this is extremely beneficial. Listing your products through search engine marketing will give you the opportunity to put yourself in front of potential customers. When you do the same through social media or other platforms, you are displaying your ad to a passive audience.
Rule out the guesswork in your advertising techniques and get accurate analytics to make the best use of the budget you have set aside for search engine marketing. We are equipped with the tools and skills required to conduct comprehensive research for your business. We will help you in figuring out the set of relevant keywords that can be employed to earn clicks that convert.
|Monthly fee||Flat 4000||12% Budget||10% Budget|
|( CUSTOMIZE CAMPAIGN BUDGET WILL BE EXTRA )|