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Pay-per-click ads come in a variety of formats. Some are text-based, while others are more visual, like PLAs or product listings. PLAs offer the most important information about the product at a glance. If you run an e-commerce business, this is extremely beneficial. Listing your products through search engine marketing will give you the opportunity to put yourself in front of potential customers. When you do the same through social media or other platforms, you are displaying your ad to a passive audience.
PPC is a form of online advertising in which businesses can display ads on search engines and other websites. The ads are typically displayed at the top or bottom of the search engine results page (SERP). When a user clicks on an ad, the business pays a fee to the search engine or website. PPC marketing is a popular and effective way to generate leads and sales for businesses of all sizes. It allows businesses to target potential customers who are actively searching for products or services that the business offers.
