When you make use of a popular keyword, that is going to amount to a lot of visitors, and who wants to miss out on that? Your business builds trust, credibility, and brand identity when you rank on the first page. That is probably the reason why most businesses today lean on attracting visitors to their website through Search Engine Optimization. Google or any other search engine has crawlers that gather all the information that they can find on the internet. Like spiders build a web, these crawlers build an index.
Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or web page in a search engine’s unpaid ("organic") search results. SEO may involve both on-page and off-page techniques, including linking to other pages on the site, well-written content, online promotion, and social media marketing. SEO is an important part of any company’s marketing strategy. It helps bring awareness to your business and provides customers with information about your products and services. It is accomplished by optimising the content and structure of the webpage so that it meets webmaster guidelines.