There are steps for Keyword Research. Generate the target keyword using a seed keyword suitable for our website. Then create long-tail keywords with those target keywords. Example: "Digital Marketing Course in Calicut". This is a long-tail keyword. Then check the websites of the competitors and see what keywords they have given on their websites. Then give us the best keywords on the website. Then you need to check how many people are searching for our keyword. You can use Google keyword planner, keyword shitter, soovle, etc. Keyword research can be done on the website using this tool.
Let's make sure we understand the fundamentals of keyword research before getting into the specifics of how to locate the best keywords for your business. Researching keywords can give you valuable information about the Google searches that people in your target demographic are actually doing. You may use the information gained about these real search terms to guide both your smaller-scale marketing plan and your content strategy. When starting a new project, one of the first things you should do is keyword research.
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The SEO strategy is simple yet effective. It starts with keyword research to find the right keywords to target. Once the right keywords are targeted, the content is created around those keywords.
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